{"id":67852,"date":"2018-06-25T09:21:45","date_gmt":"2018-06-25T08:21:45","guid":{"rendered":"http:\/\/ratoncrack.si\/?page_id=67852"},"modified":"2026-04-20T11:04:55","modified_gmt":"2026-04-20T11:04:55","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/ratoncrack.si\/en\/portfolio\/","title":{"rendered":"portfolio"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"67852\" class=\"elementor elementor-67852\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e8bcd e-flex e-con-boxed e-con e-parent\" data-id=\"c3e8bcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecca1fa e-grid e-con-full e-con e-child\" data-id=\"ecca1fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1094c elementor-widget elementor-widget-image\" data-id=\"1f1094c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/elementor\/thumbs\/491489863_10162178729440617_8273365261414567723_n-rm01hbjnz8g8d3a4k2xy7g83yndcjbe0jsmbbrm680.jpg\" title=\"491489863_10162178729440617_8273365261414567723_n\" alt=\"491489863_10162178729440617_8273365261414567723_n\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d6155 elementor-widget elementor-widget-text-editor\" data-id=\"b9d6155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"3\">\u017divijo, sem Ana.\u00a0<\/h1><h1 data-path-to-node=\"3\">UX\/UI oblikovalka, ki u\u017eiva v re\u0161evanju kompleksnih problemov.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0163e elementor-widget elementor-widget-text-editor\" data-id=\"bb0163e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Zadnjih 6 let sem se najve\u010d posve\u010dala razvoju <b>B2B vmesnikov in SaaS re\u0161itev<\/b>. \u010ce sem se v tem \u010dasu kaj nau\u010dila, je to, da pri kompleksnih orodjih estetika sama po sebi ni dovolj \u2013 klju\u010dna je uporabnost. Moje delo je, da zapletene podatke in zahtevne delovne procese spremenim v intuitivne digitalne produkte, ki jih ljudje dejansko znajo (in \u017eelijo) uporabljati.<\/p><p data-path-to-node=\"4\">U\u017eivam v iskanju logike tam, kjer je na prvi pogled ni. Ne glede na to, ali gre za optimizacijo nadzorne plo\u0161\u010de (dashboarda), gradnjo obse\u017enega sistema oblikovanja (Design System) ali na\u010drtovanje poti uporabnika skozi kompleksno programsko opremo, se vedno osredoto\u010dam na to, da kon\u010dni izdelek deluje brezhibno.<\/p><h4 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Trenutno i\u0161\u010dem nove izzive in prilo\u017enosti za zaposlitev.<\/b><\/h4><p data-path-to-node=\"6\">\u010ce i\u0161\u010dete oblikovalko, ki razume specifike SaaS sveta, se ne ustra\u0161i zahtevnih struktur in zna pixel-perfect dizajn povezati s poslovno logiko, se oglasite.<\/p><h4 data-path-to-node=\"6\">Moje izku\u0161nje v \u0161tevilkah in orodjih:<\/h4><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"1,0,0\"><b data-path-to-node=\"1,0,0\" data-index-in-node=\"0\">6 let fokusa na B2B &amp; SaaS:<\/b> Specializirana sem za na\u010drtovanje vmesnikov za profesionalno rabo, kjer so u\u010dinkovitost, hitrost in jasnost na prvem mestu.<\/p><\/li><li><p data-path-to-node=\"1,1,0\"><b data-path-to-node=\"1,1,0\" data-index-in-node=\"0\">UX strategija na podlagi dejstev:<\/b> Ne ugibam, ampak re\u0161ujem realne probleme kompleksnih sistemov na podlagi uporabni\u0161kih poti, logike in analize tokov.<\/p><\/li><li><p data-path-to-node=\"1,2,0\"><b data-path-to-node=\"1,2,0\" data-index-in-node=\"0\">UI &amp; Design Systems:<\/b> Ustvarjam \u010diste, moderne vmesnike in gradim vzdr\u017eljive knji\u017enice komponent v Figmi, ki omogo\u010dajo hitro skaliranje produktov in vizualno doslednost.<\/p><\/li><li><p data-path-to-node=\"1,3,0\"><b data-path-to-node=\"1,3,0\" data-index-in-node=\"0\">Prilagodljivost in komunikacija:<\/b> Hitro razumem nove industrije in znam u\u010dinkovito premostiti vrzel med \u017eeljami naro\u010dnikov ter tehni\u010dnimi omejitvami razvojnih ekip.<\/p><\/li><li><p data-path-to-node=\"1,4,0\"><b data-path-to-node=\"1,4,0\" data-index-in-node=\"0\">Orodja za dizajn:<\/b> Figma je moje glavno igri\u0161\u010de in drugi dom, Adobe Creative Cloud pa stalnica v mojem delovnem procesu. (Seveda \u0161e Sketch, Invision ter dobro znanje Asana, Jira, Confluence za projektno vodenje.)\u00a0<\/p><\/li><li><strong>Dodatno<\/strong>:\u00a0UX Research &amp; User Testing,\u00a0Wireframing &amp; Prototyping,\u00a0Visual Design &amp; Branding,\u00a0Design Systems &amp; Accessibility,\u00a0Product Strategy &amp; Agile Collaboration<br \/><br \/><\/li><li><strong style=\"font-size: 18px;\">Znanje jezikov:<\/strong><span style=\"font-size: 18px;\"> Sloven\u0161\u010dina (materni jezik), angle\u0161\u010dina (C1\/C2), nem\u0161\u010dina in portugal\u0161\u010dina (teko\u010de pogovorno)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cbc990 e-flex e-con-boxed e-con e-parent\" data-id=\"3cbc990\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb7c915 e-con-full e-flex e-con e-child\" data-id=\"cb7c915\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcfe8a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2dcfe8a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/CV-AnaLipovsek.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Moj CV<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d51f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3b4d51f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/ana-lipovsek\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn profil<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2e7b4a e-con-full e-flex e-con e-child\" data-id=\"c2e7b4a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32e623f elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"32e623f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 47.6 19.9 91.2 52.9 126.3C38 405.7 7 439.1 6.5 439.5c-6.6 7-8.4 17.2-4.6 26S14.4 480 24 480c61.5 0 110-25.7 139.1-46.3C192 442.8 223.2 448 256 448c141.4 0 256-93.1 256-208S397.4 32 256 32zm0 368c-26.7 0-53.1-4.1-78.4-12.1l-22.7-7.2-19.5 13.8c-14.3 10.1-33.9 21.4-57.5 29 7.3-12.1 14.4-25.7 19.9-40.2l10.6-28.1-20.6-21.8C69.7 314.1 48 282.2 48 240c0-88.2 93.3-160 208-160s208 71.8 208 160-93.3 160-208 160z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSe \u017eeli\u0161 pogovoriti o naslednjem projektu?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPi\u0161i mi na <b>freeeky afna gmail com<\/b> in se dogovorimo za kavo.\nLahko je tudi virtualna.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45f09cd e-con-full e-flex e-con e-parent\" data-id=\"45f09cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b01c506 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b01c506\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-KFqum3q e-flex e-con-boxed e-con e-parent\" data-id=\"KFqum3q\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-sYOCCxo e-con-full e-flex e-con e-child\" data-id=\"sYOCCxo\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fcf0af8 e-con-full e-flex e-con e-child\" data-id=\"fcf0af8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c69ff6 e-con-full e-flex e-con e-child\" data-id=\"3c69ff6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31174c1 elementor-widget elementor-widget-image\" data-id=\"31174c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/en\/bestbuddy\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy.png\" class=\"attachment-full size-full wp-image-68610\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy.png 1920w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy-300x169.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy-1024x576.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy-768x432.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy-1536x864.png 1536w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bestbuddy-1272x716.png 1272w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b81e8a e-flex e-con-boxed e-con e-child\" data-id=\"3b81e8a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc60cc6 elementor-widget elementor-widget-heading\" data-id=\"dc60cc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bestbuddy.si\" target=\"_blank\">BestBuddy.si<\/a> - prva slovenska mobilna aplikacija, ki zdru\u017euje lastnike doma\u010dih \u017eivali s preverjenimi skrbniki<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae70f7 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2ae70f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"6\"><span style=\"font-size: 18px;\">Sodobni lastniki hi\u0161nih ljubljen\u010dkov se pogosto soo\u010dajo z logisti\u010dnim izzivom: kako zagotoviti kakovostno oskrbo za svojo \u017eival v \u010dasu slu\u017ebenih obveznosti, dopustov ali nepredvidenih dogodkov.<\/span><\/p><h5 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Glavni izzivi, s katerimi se sre\u010dujejo lastniki in skrbniki:<\/b><\/h5><p>Lastniki se soo\u010dajo s <b data-path-to-node=\"1\" data-index-in-node=\"22\">pomanjkanjem zaupanja in netransparentnostjo<\/b> pri iskanju zanesljive oskrbe, medtem ko razdrobljena komunikacija ote\u017euje sprotno obve\u0161\u010danje. Na drugi strani skrbnice bremenijo <b data-path-to-node=\"1\" data-index-in-node=\"197\">zamudna administracija<\/b>, ro\u010dno usklajevanje terminov in <b data-path-to-node=\"1\" data-index-in-node=\"252\">finan\u010dna tveganja<\/b> zaradi odpovedi rezervacij brez jasne za\u0161\u010dite. Obe strani pogosto pogre\u0161ata <b data-path-to-node=\"1\" data-index-in-node=\"346\">varno okolje<\/b> z natan\u010dnimi navodili o specifi\u010dnih potrebah \u017eivali in vnaprej dolo\u010denimi odgovornostmi. S prenovo smo te procese <b data-path-to-node=\"1\" data-index-in-node=\"473\">avtomatizirali<\/b>, s \u010dimer smo zagotovili ve\u010djo <b data-path-to-node=\"1\" data-index-in-node=\"518\">preglednost in osredoto\u010denost na dobrobit ljubljen\u010dkov.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b6c7c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03b6c7c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f1971 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"45f1971\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><div id=\"model-response-message-contentr_939769961c8d4667\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\"><h5 data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Na\u0161 pristop in re\u0161itev<\/b><\/h5><p data-path-to-node=\"2\">Te\u017eave smo se lotili z vizijo ustvariti <b data-path-to-node=\"2\" data-index-in-node=\"40\">varen in intuitiven ekosistem<\/b>, ki namesto obi\u010dajnih oglasov nudi popolno transparentnost:<\/p><ul data-path-to-node=\"3\"><li><p data-path-to-node=\"3,0,0\"><b data-path-to-node=\"3,0,0\" data-index-in-node=\"0\">Varnost s platformo BestBuddy:<\/b> Razvili smo mobilno aplikacijo, kjer smo vzpostavili <span data-path-to-node=\"3,0,0\" data-index-in-node=\"84\">strog sistem preverjanja skrbnikov\u00a0<\/span>za popoln mir lastnikov.<\/p><\/li><li><p data-path-to-node=\"3,1,0\"><b data-path-to-node=\"3,1,0\" data-index-in-node=\"0\">Optimizacija rezervacij:<\/b> Oblikovali smo potek, ki v le nekaj klikih <span data-path-to-node=\"3,1,0\" data-index-in-node=\"68\">pove\u017ee prave partnerje<\/span> glede na specifi\u010dne potrebe \u017eivali.<\/p><\/li><li><p data-path-to-node=\"3,2,0\"><b data-path-to-node=\"3,2,0\" data-index-in-node=\"0\">Povezanost v realnem \u010dasu:<\/b> Z integracijo <span data-path-to-node=\"3,2,0\" data-index-in-node=\"41\">poro\u010dil o sprehodih in neposrednega klepeta<\/span> smo zagotovili sproten vpogled v oskrbo.<\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6c69b e-flex e-con-boxed e-con e-child\" data-id=\"1a6c69b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-831a587 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"831a587\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mobilna aplikacija<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709a7 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2d709a7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Figma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb9692 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3eb9692\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">UX\/UI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b588f5 e-grid e-con-full e-con e-child\" data-id=\"6b588f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd62ff8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd62ff8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/en\/bestbuddy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ve\u010d o projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33ecda0 e-grid e-con-full e-con e-child\" data-id=\"33ecda0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5983ee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b5983ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bestbuddy.si\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">www.bestbuddy.si<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80da3f3 elementor-widget elementor-widget-image\" data-id=\"80da3f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=si.bestbuddy.app&#038;hl=en\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/elementor\/thumbs\/Google_Play_Store_badge_EN.svg_-rlo0r11ceux1gb6gximfa4ge6y4pc0lv9w3x1zsuf4.png\" title=\"Google_Play_Store_badge_EN.svg\" alt=\"Google_Play_Store_badge_EN.svg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c379b elementor-widget elementor-widget-image\" data-id=\"25c379b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/apps.apple.com\/si\/app\/bestbuddy-si\/id6749199865\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/elementor\/thumbs\/Download_on_the_App_Store_Badge.svg_-rlo0qz5o16ugt3978ht654xh06dywmeelmsy3fvmrk.png\" title=\"Download_on_the_App_Store_Badge.svg\" alt=\"Download_on_the_App_Store_Badge.svg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-MqBOX7j e-con-full e-flex e-con e-child\" data-id=\"MqBOX7j\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-H8YEVjn elementor-widget elementor-widget-image\" data-id=\"H8YEVjn\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/en\/wra-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22.png\" class=\"attachment-full size-full wp-image-68827\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22.png 1920w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22-300x169.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22-1024x576.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22-768x432.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22-1536x864.png 1536w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/wra22-1272x716.png 1272w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-DbvD5VR e-flex e-con-boxed e-con e-child\" data-id=\"DbvD5VR\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5NQVnId elementor-widget elementor-widget-heading\" data-id=\"5NQVnId\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web Retailer Award: Nadgradnja digitalne izku\u0161nje dogodka<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-tBsS4iP elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"tBsS4iP\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Pri projektu <b data-path-to-node=\"4\" data-index-in-node=\"13\">Web Retailer Award<\/b> smo se soo\u010dili z izzivom, kako stati\u010dno predstavitveno stran spremeniti v uporabno orodje za udele\u017eence. Osredoto\u010dili smo se na klju\u010dna sti\u010di\u0161\u010da, kjer se sre\u010data informiranje obiskovalca in uporabnost na dan dogodka.<\/p><p data-path-to-node=\"5\">\u0160tudija primera prikazuje proces na\u010drtovanja in oblikovanja dveh klju\u010dnih modulov \u2013 interaktivnega programa in poglobljenih strani govorcev \u2013 ki sta bistveno izbolj\u0161ala navigacijo in vpletenost uporabnikov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8c2c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a8c2c2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a246b78 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"a246b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Klju\u010dni poudarki projekta<\/h5><ul><li><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Uporabni\u0161ka pot:<\/b> Ustvarili smo brez\u0161iven prehod od odkrivanja vsebine do na\u010drtovanja osebnega urnika na dogodku.<br \/><br \/><\/li><li><b style=\"font-family: inherit; font-style: inherit;\" data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Mobile-First pristop:<\/b><span style=\"font-size: 18px;\"> Strani sta optimizirani za hitro uporabo na mobilnih napravah med samim dogodkom v \u017eivo.<br \/><br \/><\/span><\/li><li><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Informacijska arhitektura:<\/b> Kompleksne podatke o govorcih in \u010dasovnici smo strukturirali v pregledne, skenabilne vizualne bloke.<br \/><br \/><\/li><li><b data-path-to-node=\"8,3,0\" data-index-in-node=\"0\">Konverzija in vrednost:<\/b> Namesto suhoparnih opisov smo izpostavili konkretne koristi predavanj, kar dviguje vrednost celotnega dogodka.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-yBwP5cv e-flex e-con-boxed e-con e-child\" data-id=\"yBwP5cv\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-u81oxwy elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"u81oxwy\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">UX na\u010drtovanje<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823eaf1 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"823eaf1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Informacijska arhitektura<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc7ea elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1edc7ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mobile optimization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99525ee elementor-align-left elementor-widget elementor-widget-button\" data-id=\"99525ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/en\/wra-2025\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ve\u010d o projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-m6mP4z7 e-con-full e-flex e-con e-child\" data-id=\"m6mP4z7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e377dda e-con-full e-flex e-con e-child\" data-id=\"e377dda\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0317d8f elementor-widget elementor-widget-image\" data-id=\"0317d8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/en\/brand-zone\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11.png\" class=\"attachment-full size-full wp-image-68399\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11.png 1920w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11-300x169.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11-1024x576.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11-768x432.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11-1536x864.png 1536w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-11-1272x716.png 1272w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d90b307 e-flex e-con-boxed e-con e-child\" data-id=\"d90b307\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2ada8 elementor-widget elementor-widget-heading\" data-id=\"9b2ada8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nadgradnja predstavitvenih strani blagovnih znamk (H!G Brand Pages)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caffbb1 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"caffbb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Eden izmed klju\u010dnih produktov skupine Heureka Group so namenske predstavitvene strani za blagovne znamke (npr. <a class=\"ng-star-inserted\" href=\"https:\/\/znacky.heureka.cz\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahcKEwjK6K-X4KGTAxUAAAAAHQAAAAAQTg\">znacky.heureka.cz<\/a>), ki sodelujejo v na\u0161em ekosistemu.<\/p><h5 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Trenutno stanje in izzivi<\/b><\/h5><p data-path-to-node=\"4\">V \u017eelji po \u010dim ve\u010dji avtomatizaciji in optimizaciji virov se te strani trenutno generirajo samodejno. Blagovne znamke imajo zelo omejene mo\u017enosti prilagoditve \u2013 dodajo lahko le kratek opis in izpostavijo nekaj izdelkov. Tak\u0161na omejena funkcionalnost \u017eal ne nudi zadostne dodane vrednosti, da bi bila podjetja pripravljena na dodatne strate\u0161ke investicije v te strani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7411c1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7411c1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a5077 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"56a5077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\"><b style=\"font-family: 'Playfair Display', serif; font-size: 24px; font-style: inherit;\" data-path-to-node=\"5\" data-index-in-node=\"0\">Na\u0161 pristop in re\u0161itev<\/b><\/p><p data-path-to-node=\"5\">Ekipa iz jadranske regije (H!G Adria) je prevzela iniciativo za korenito prenovo produkta. Na\u0161o odlo\u010ditev smo podprli s trdnimi argumenti in raziskavami:<\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Metodologija:<\/b> Izvedli smo poglobljene intervjuje z uporabniki, teste s &#8220;la\u017enimi vrati&#8221; (<i data-path-to-node=\"6,0,0\" data-index-in-node=\"88\">fake-door testing<\/i>) in uporabni\u0161ka testiranja.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Implementacija:<\/b> Na podlagi pridobljenih podatkov smo pripravili popolno nadgradnjo tako uporabni\u0161kega vmesnika (frontend) kot tudi administrativnega dela za upravljanje vsebin.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Status projekta:<\/b> Re\u0161itev je trenutno v fazi razvoja in implementacije, z njo pa bomo blagovnim znamkam omogo\u010dili bistveno ve\u010djo fleksibilnost in bolj\u0161o tr\u017eno pozicioniranost.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbfcc33 e-flex e-con-boxed e-con e-child\" data-id=\"cbfcc33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d93ff elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8d93ff\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brandi<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a3154 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90a3154\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Administracija<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade0ee0 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ade0ee0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d81602 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7d81602\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/en\/brand-zone\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ve\u010d o projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eae8e24 e-con-full e-flex e-con e-child\" data-id=\"eae8e24\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2206b3c elementor-widget elementor-widget-image\" data-id=\"2206b3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/en\/heureka-kariera\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10.png\" class=\"attachment-full size-full wp-image-68398\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10.png 1920w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10-300x169.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10-1024x576.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10-768x432.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10-1536x864.png 1536w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2025\/03\/Frame-10-1272x716.png 1272w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddde5f3 e-flex e-con-boxed e-con e-child\" data-id=\"ddde5f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c30f4 elementor-widget elementor-widget-heading\" data-id=\"e1c30f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prenova korporativnih strani Heureka Group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4473197 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"4473197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Pri obstoje\u010di korporativni strani skupine Heureka Group ( <a href=\"https:\/\/heureka.group\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahcKEwjK6K-X4KGTAxUAAAAAHQAAAAAQPg\">heureka.group<\/a> ) smo identificirali klju\u010dno pomanjkljivost: zasnova je bila primarno prilagojena obstoje\u010dim uporabnikom. Ker pa je eden od strate\u0161kih ciljev skupine aktivna \u0161iritev baze novih uporabnikov in partnerjev, je postala celovita prenova spleti\u0161\u010da nujna.<\/p><p data-path-to-node=\"3\"><span style=\"font-size: 18px;\">\u010ceprav prenova zajema celoten ekosistem strani (vklju\u010dno z B2B segmentom), \u0161tudija primera prikazuje proces razvoja <\/span><b style=\"font-family: inherit; font-style: inherit;\" data-path-to-node=\"4\" data-index-in-node=\"116\">kariernih podstrani<\/b><span style=\"font-size: 18px;\"> \u2013 od za\u010detnih \u017ei\u010dnih modelov (<\/span><i style=\"font-family: inherit; font-weight: inherit;\" data-path-to-node=\"4\" data-index-in-node=\"166\">wireframes<\/i><span style=\"font-size: 18px;\">) do kon\u010dne iteracije.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfd043 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3dfd043\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a4162 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"44a4162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Klju\u010dni poudarki projekta<\/h5><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Vizualna identiteta:<\/b> Dvignili smo estetski nivo strani za ve\u010djo kredibilnost in privla\u010dnost blagovne znamke.<\/p><\/li><li><p data-path-to-node=\"6,0,0\"><b style=\"font-family: inherit; font-style: inherit;\" data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Vrednostna ponudba (EVP):<\/b><span style=\"font-size: 18px;\"> Namesto generi\u010dnih ugodnosti smo izpostavili dejanske prednosti dela v skupini.<\/span><\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Konkuren\u010dna prednost:<\/b> Zavedamo se, da je trg dela nasi\u010den in visoko konkuren\u010den. &#8220;Brezpla\u010dni roglji\u010dki&#8221; v dana\u0161njem okolju niso ve\u010d zadostna motivacija, zato smo se fokusirali na vsebino, ki nagovarja ambiciozne talente.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32fa22 e-flex e-con-boxed e-con e-child\" data-id=\"d32fa22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-293bd90 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"293bd90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">UI prenova<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0908749 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0908749\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Wireframe to Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4cba8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"aa4cba8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/en\/heureka-kariera\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ve\u010d o projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u017divijo, sem Ana.\u00a0 UX\/UI oblikovalka, ki u\u017eiva v re\u0161evanju kompleksnih problemov. Zadnjih 6 let sem se najve\u010d posve\u010dala razvoju B2B vmesnikov in SaaS re\u0161itev. \u010ce sem se v tem \u010dasu kaj nau\u010dila, je to, da pri kompleksnih orodjih estetika sama po sebi ni dovolj \u2013 klju\u010dna je uporabnost. Moje delo je, da zapletene podatke in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-67852","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/67852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/comments?post=67852"}],"version-history":[{"count":217,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/67852\/revisions"}],"predecessor-version":[{"id":68846,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/67852\/revisions\/68846"}],"wp:attachment":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/media?parent=67852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}