{"id":68816,"date":"2026-04-15T09:58:35","date_gmt":"2026-04-15T09:58:35","guid":{"rendered":"https:\/\/ratoncrack.si\/?page_id=68816"},"modified":"2026-04-15T10:31:41","modified_gmt":"2026-04-15T10:31:41","slug":"wra-2025","status":"publish","type":"page","link":"https:\/\/ratoncrack.si\/en\/wra-2025\/","title":{"rendered":"Web Retailer Award 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"68816\" class=\"elementor elementor-68816\">\n\t\t\t\t<div class=\"elementor-element elementor-element-undefined-526366f e-con-full e-flex e-con e-parent\" data-id=\"undefined-526366f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;pyramids&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-undefined-d414ae0 e-flex e-con-boxed e-con e-child\" data-id=\"undefined-d414ae0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-undefined-b9fa0e7 e-con-full e-flex e-con e-child\" data-id=\"undefined-b9fa0e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7764e elementor-widget elementor-widget-button\" data-id=\"fa7764e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ratoncrack.si\/en\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nazaj na seznam<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23ffca8 e-flex e-con-boxed e-con e-child\" data-id=\"23ffca8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-088d0dd e-con-full e-flex e-con e-child\" data-id=\"088d0dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f050ff elementor-widget elementor-widget-heading\" data-id=\"1f050ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Web Retailer Award 2025: Optimizacija uporabni\u0161ke izku\u0161nje dogodka<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3717a58 elementor-widget elementor-widget-text-editor\" data-id=\"3717a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Pri obstoje\u010di spletni strani za presti\u017eni dogodek <b data-path-to-node=\"6\" data-index-in-node=\"50\">Web Retailer Award<\/b> je manjkala klju\u010dna povezava med za\u010detnim zanimanjem obiskovalca in dejansko izku\u0161njo na dan dogodka. Obiskovalci so potrebovali jasen pregled nad dogajanjem in podrobne informacije o vsebini predavanj, da bi se la\u017eje odlo\u010dili za obisk ali si na\u010drtovali dan.<\/p><h3 data-path-to-node=\"4\">Moja vloga in odgovornosti:<\/h3><p data-path-to-node=\"4\">Kot UX\/UI oblikovalka sem bila odgovorna za celoten proces nadgradnje spletnega mesta z novima moduloma. Moje klju\u010dne odgovornosti so obsegale:<\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Na\u010drtovanje informacijske arhitekture:<\/b> Hierarhi\u010dna ureditev kompleksnega urnika dogodka.<\/p><\/li><li><p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Oblikovanje uporabni\u0161kega vmesnika (UI):<\/b> Kreiranje vizualno skladnih strani, ki sledijo obstoje\u010di grafi\u010dni podobi blagovne znamke.<\/p><\/li><li><p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Optimizacija za mobilne naprave:<\/b> Zagotavljanje brezhibne uporabni\u0161ke izku\u0161nje &#8220;na poti&#8221;, saj udele\u017eenci program najpogosteje preverjajo preko telefonov med samim dogodkom.<\/p><\/li><li><p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">Strukturiranje vsebine:<\/b> Oblikovanje predlog za predstavitve govorcev, ki uravnote\u017eijo osebno biografijo s strokovno vsebino predavanja.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99b378 e-con-full e-grid e-con e-child\" data-id=\"e99b378\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ef997c e-con-full e-flex e-con e-child\" data-id=\"3ef997c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-552a650 e-con-full e-flex e-con e-child\" data-id=\"552a650\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-922edb5 elementor-widget elementor-widget-image\" data-id=\"922edb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"165\" height=\"48\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/svgexport-1-1.png\" class=\"attachment-large size-large wp-image-68831\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99b941e e-con-full e-flex e-con e-child\" data-id=\"99b941e\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a9217 e-con-full e-flex e-con e-child\" data-id=\"76a9217\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492b574 elementor-widget elementor-widget-heading\" data-id=\"492b574\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Poglej:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08335a6 elementor-widget elementor-widget-heading\" data-id=\"08335a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/webretaileraward.com\/\">spletna stran<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d72ed2 elementor-widget elementor-widget-heading\" data-id=\"5d72ed2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/webretaileraward.com\/program\">program dogodka<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198f92a elementor-widget elementor-widget-heading\" data-id=\"198f92a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/webretaileraward.com\/program\/driving-growth-in-the-ai-era\">predstavitev govorca<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d605d72 e-grid e-con-full e-con e-parent\" data-id=\"d605d72\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151139d elementor-widget elementor-widget-image\" data-id=\"151139d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"aa\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njg4MzUsInVybCI6Imh0dHBzOlwvXC9yYXRvbmNyYWNrLnNpXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNFwvYWEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1402\" height=\"812\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa.png\" class=\"attachment-full size-full wp-image-68835\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa.png 1402w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa-300x174.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa-1024x593.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa-768x445.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/aa-1272x737.png 1272w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fb598 elementor-widget elementor-widget-image\" data-id=\"74fb598\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"bb\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njg4MzQsInVybCI6Imh0dHBzOlwvXC9yYXRvbmNyYWNrLnNpXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNFwvYmIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1402\" height=\"812\" src=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb.png\" class=\"attachment-full size-full wp-image-68834\" alt=\"\" srcset=\"https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb.png 1402w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb-300x174.png 300w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb-1024x593.png 1024w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb-768x445.png 768w, https:\/\/ratoncrack.si\/wp-content\/uploads\/2026\/04\/bb-1272x737.png 1272w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nazaj na seznam Web Retailer Award 2025: Optimizacija uporabni\u0161ke izku\u0161nje dogodka Pri obstoje\u010di spletni strani za presti\u017eni dogodek Web Retailer Award je manjkala klju\u010dna povezava med za\u010detnim zanimanjem obiskovalca in dejansko izku\u0161njo na dan dogodka. Obiskovalci so potrebovali jasen pregled nad dogajanjem in podrobne informacije o vsebini predavanj, da bi se la\u017eje odlo\u010dili za obisk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-68816","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/68816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/comments?post=68816"}],"version-history":[{"count":7,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/68816\/revisions"}],"predecessor-version":[{"id":68838,"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/pages\/68816\/revisions\/68838"}],"wp:attachment":[{"href":"https:\/\/ratoncrack.si\/en\/wp-json\/wp\/v2\/media?parent=68816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}